Digital Marketing

Marketing

In an ideal world we all want to be google No.1 for our searches but this isn't the case. Clear web will work with you to increase the visibility of your website in search engines, with the aim of getting you higher up in the Google/Bing/Yahoo listings to receive high numbers of targeted, relevant visitors to your site.
You need to consider how search engine friendly, or how visible your website is and also consider that your competitors are doing the same.

Search Engine Optimisation (SEO)

We will always be as honest as possible with our clients about an SEO campaign’s chance of success and we will help you to achieve realistic expectations. We will NEVER guarantee first page rankings on Google, and you should beware of companies that do, because, ultimately, only Google itself can do that. However, we can guarantee honesty and full reporting on the activities we conduct on your behalf (on request).

The process used to make a website more search engine friendly is called Search Engine Optimisation (SEO).


What Is SEO?

To understand how SEO works, you first need to know that search engines use programs to crawl content on the internet. Once the program have found your content it is then ranked according to more than 200 factors in the search engine results pages (SERPs), which are the pages you see when you type something into a search engine.

What is SEO for?

Basically speaking, the purpose of SEO is to make sure a website is allowing the best possible access to the search engine bots, as well as ensuring that the bots can easily find the information required to associate your website with search queries that searchers, and your potential customers, type into search engines. The information retrieved about a website by the bots will be used to determine your site’s relevance to a query (which can be a keyword or a phrase) and the more relevant your site is, the higher it will appear in the SERPs.


SEO Approach

The SEO Strategies we will employ depend of the nature of your website and your industry, but one constant is that all of the SEO tactics we use are ‘white hat’, which means we abide by search engines’ rules while working to improve sites’ rankings.

If you would like more information on how we can help you with your SEO strategy, please Contact Us.


Social Media

Whether it's Twitter, Facebook, Google+ or Pinterest, we can help you with your Social Media, from account or profile set up, all the way through to writing posts, running competitions and increasing the number of relevant people that follow your business or brand.

What's more, we can create logos, cover photos, Twitter backgrounds and other graphics to help make your profiles stand out and ensure that your company's branding is maintained throughout your social media accounts.


Blogging

Blogs have become the modern, go-to place for the latest updates and commentary from consumers' favourite brands.

We recognise the importance of not only having a Blog on your website but also updating it regularly, for the benefit of both your visitors and search engines alike.

As a result, we offer a full Blogging service, from setting up your new Blog on your website to providing advice about how to Blog and even writing or editing Blogs for you.

CW Media has a wealth of experience in writing Blogs, including a previous Creative Editor for a major utilities company.

If you would like more information on how we can help you with your Blogging requirements, please Contact Us.

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